Homework: Business Research
There is a minimum 100 word response per question. Textbook attached
I. What do research objectives state? Explain the difference between a hypothesis and research question.
Provide a definition of a construct and give 5 examples from the book. Chapter 4
II. Discuss how we measure constructs and explain what is meant by an operational definition.
List the 5 components of a research proposal and explain each. Chapter 4
III. List the 3 types of research design and explain the differences amongst them.
List the 4 uses for exploratory research and explain each use.
IV. List and explain fully the 5 methods of conducting exploratory research. Chapter 5
V. Compare and contrast the difference between primary and secondary data. List and discuss the 5 advantages of secondary data.
List and explain fully the 5 questions that should be answered to evaluate secondary data. Chapter 6
VI. List and discuss fully the 4 scale characteristics. List and discuss fully the 4 levels of measurement scales. Chapter 10
VII. List and explain the 6 functions of a questionnaire. Explain questionnaire design and question development. Chapter 11
VIII. List the 10 words to avoid when developing questions and explain why the wording is poor.
List and explain the 4 Do Not's of questions wording. Chapter 11
IX. Explain fully "coding the questionnaire". What is coding and why is it used? Chapter 11
X. Explain fully the differences between results and conclusions in a Research Report. Chapter 20
XI. Identify the 8 visuals and discuss when they are useful in a Research Report. Chapter 20
Text Book: Marketing Research by Alvin C. Burns and Ronald F. Bush, Fifth Edition.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.