Assignment: Culture and Positioning
Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.