Homework: Communicating a Team Vision
Competencies Measured
By successfully completing this homework, you will demonstrate your proficiency in the following course competencies and criteria:
I. Competency I: Analyze business communication situations.
• Create an appropriate response to the scenario based upon sound analysis.
II. Competency II: Apply fundamental principles of organizational communication.
• Create a video that effectively addresses specified goals.
III. Competency III: Analyze the interrelationships of communication within organizational systems.
• Explain critical communication issues and challenges faced by the team.
• Describe an action or policy that would likely improve communications and assure people are working with a unified purpose.
IV. Competency IV: Analyze the application of ethical principles in organizational communication.
• Define appropriate expectations for ethical discourse in team communications.
V. Competency V: Communicate effectively and professionally.
• Organize content for ideas to flow logically with smooth transitions.
Create 5 minutes video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
Introduction
Leaders have countless considerations when communicating. Communicating with larger groups via modern communication vectors increases the complexities, particularly when change is involved. With the increasing proliferation of mass media tools, it is more important than ever to understand the messages that you are sending to large audiences.
Overview
Innovation and change within organizations often requires a deft application of communication principles. In this homework, you will create a video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
Preparation
A. View Riverbend City: Communicating and Leading for Change and Innovation.
B. This homework requires you to use Kaltura, a Capella-supported recording tool. You will also need to have access to a webcam and microphone for recording your video. For more information, see Using Kaltura.
Scenario
Based on the communications that you have received from your team depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario, it is clear that your team is resisting the changes being proposed. Your examination of the communication surrounding your team members' feelings about the changes have left you concerned. Of particular concern have been the communications of Matthew Chu, who has sent group emails with disrespectful comments and memes about the governor. You have resolved to reset the team members' attitudes so they clearly understand your approach to the changes and how communications among them need to reflect it.
After analyzing the situation, your plan is to briefly introduce items for your team to consider before the meeting via a posted 4-5 minute video. Your goals for this video are to:
A. Communicate your decision on how you plan to address the governor's actions and plans.
B. Explain three critical communication issues and challenges faced by the team, including communication issues to date.
C. Describe an action or policy that you will introduce to & improve communications and assure people are working with a unified purpose.
D. Define your expectations for ethical discourse in team communications.
Instructions
Record and submit 4 to 5 minute video message using Kaltura that will be posted for all team members in which you address each aspect of the scenario.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.