Assignment: Explain Companies' Global Awareness
Activity Description
Write a paper explaining how companies need to understand cultural traditions in order to avoid embarrassing mistakes in marketing. Give an example of a situation that could have been avoided with a greater understanding of global diversity. Please be sure the example used is a real one. There are many common examples that are urban myths.
Support your paper with at least one scholarly resource. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 3-5 pages not including title and reference pages.