Question:
Post your healthcare marketing plan to the discussion board and then review the course objectives that are listed in the syllabus.
In your initial post, describe which of the objectives influenced your healthcare marketing plan the most and why
Course Description
This course explores key marketing concepts that the healthcare leader needs to understand to plan and implement an effective marketing strategy.
The concepts explored include the marketing process, needs assessment, developing marketing campaigns, and evaluating efficacy or marketing efforts. Course Outcomes.
Explain common marketing issues present within healthcare organizations.
Correlate the relationship between the needs assessment and marketing processes.
Interpret market data applicable to the campaign process.
Propose strategies to maximize the effectiveness of healthcare marketing campaigns