Multiple choice questions:
Question.1Much of a brand's strength in consumer markets depends on ________. developing a superior product
creating superior packaging
ensuring the product's availability
backing the product with engaging communications and reliable service
all of the above
Question 2. 2. A(n) ________ need is a need that the consumer explicitly verbalizes.
stated
real
unstated
delight
secret
Question 3. 3. ________ activities include those the company undertakes to make the product accessible and available to target customers.
Consumer behavior
Market segmentation
Marketing research
Channel
New-product development
Question 4. 4. Firms making products that require ________face substantial cost increases as these become increasingly scarce.
infinite
near finite
finite renewable
finite nonrenewable
absolute
Question 5. 5. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
product, positioning, place, and price
product, production, price, and place
promotion, place, positioning, and price
place, promotion, production, and positioning
product, price, promotion, and place
Question 6. 6. In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________.
a narrow conception of the research
uneven caliber of researchers
poor framing of the problem
late and occasional erroneous findings
personality and presentation differences
Question 7. 7. ________ reflects a customer's judgment of a product's performance in relation to his or her expectations.
Loyalty
Satisfaction
Value
Expectations
Comparison shopping
Question 8. 8. The value of an offering is described as ________.
the price consumers are charged for a product
the cost of manufacturing a product
the degree to which consumer demand for a product is positive
the sum of the tangible and intangible benefits and costs to customers
the intangible benefits gained from a product
Question 9. 9. Which of the following would be the best illustration of a subculture?
A softball team
A university alumni association
Teenagers
A Boy Scout troop
Frequent flyers
Question 10. 10. A low market-penetration index indicates ________.
substantial growth potential for all firms
substantial growth opportunities for few firms
it will be very expensive to attract more prospects
price competition is increasing
profit margins are falling
Question 11. 11. Consumer expenditures are affected by ________.
savings
debt
credit availability
all of the above
none of the above
Question 12. 12. The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance.
competition
standards
challenges
benchmarks
moveable standards
Question 13. 13. Which of the following would be the best illustration of a secondary belief or value?
Belief in work
Belief in giving to charity
Belief in getting married
Belief in getting married early
Belief in being honest
Question 14. 14. For each target market, the firm develops a ________. The offering is then positioned in the minds of the target buyers as delivering some central benefit(s).
value offering
niche offering
market offering
segment offering
social offering
Question 15. 15. Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.
demographic segments
cliques
consumer bundles
subcultures
behavioral niches
Question 16. 16. The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.
segmentation
integration
disintermediation
targeting
partner relationship management
Question 17. 17. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies.
concentric
conglomerate
horizontal
intensive growth
integrative growth
Question 18. 18. Traditionally, most businesses focused on stockholders. Today, the focus is on what are called ________.
stakeholders
partners
regulators
consumer triads
supply chain relationships
Question 19. 19. The firm's success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________.
core strategies
satellite businesses
core values
core business processes
core technologies
Question 20. 20. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.
materials handling
support activities
inventory activities
primary activities
benchmark activities
Question 21. 21. Allround is categorized (labeled) as which of the following?
Cold medicine
Cough medicine
Allergy medicine
Nasal spray
All of the above
Question 22. 22. Which statement below is true? Within PharmaSim, you can:
reformulate products.
create line extensions.
create new products.
discontinue a product.
All of the above are true.
Question 23. 23. How can you financially check your input decisions before advancing to the next period?
Use what if
Use detailers
Copy the data into an Excel spreadsheet and analyze through statistics
This feature is unavailable
Question 24. 24. Allround has the highest awareness and brand trials of any brand.
True
False
Question 25. 25. You can discontinue a brand at any time.
True
False
Question 26. 26. If your budget is less than zero, you can advance the simulation by securing a loan.
True
False
Question 27. 27. Allstar currently offers three different brands on the market.
True
False
Question 28. 28. Which brand has the highest conversion ratio?
Allround
Coughcure
Defogg
Drup
End
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