Evaluation of letter from CEO to shareholders (GM)
1. Go to annualreports
2. Enter your General Moters in the Search by Company Name field.
3. Click Search.
4. Click the hyperlink that appears with your company's name.
5. Open the PDF or HTML version of the annual report.
Read the letter to shareholders from the CEO or chairman of the board.
a) Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from company leadership should include:
o An assessment of the firm's performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future
b) Answer the following question in your evaluation: What impressions does the letter give you about the quality of the company's financial leadership and planning?