Assignment task: Answer questions from:
Article Discussion: Kumar V. (2015).
Boosting Demand in the "Experience Economy" Harvard Business Review
Questions:
You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of participation based on relevancy, insight, evidence, and preparation of the material.
- Your article discussion should include:
- Brief overview of the article
- The main theme of the article
- The main concepts discussed in the article
- The key points/facts presented in the article
- The conclusions/recommendations stated in the article
- Demonstrate your understanding of the concepts through an analysis of the article focusing on the week's course topic.
- How the information in the article can influence your marketing strategy formation.