Explain best buy could have same effect on demand


Best Buy mails ‘Rewards Certificates' to frequent buyers that have a specific dollar amount that can be used towards future purchases. If the rewards program gives back approximately 5%, evaluate the following statement: "Best Buy could have the same effect on demand by eliminating their rewards program and simply lowering average prices by 5 percent."

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Microeconomics: Explain best buy could have same effect on demand
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