Explain benefit-challenge for existing retailers with amazon, Marketing Management

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Explain benefit-challenge for existing retailers with amazon

Problem: Amazon recently launched operations in Australia

Investigate the status of Amazon's foray into the Australian market including the dates

i. How has Amazon in Australia changed competition for existing retailers?

ii. Explain benefits and challenges for existing retailers with Amazon arriving in the country.

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Marketing Management: Explain benefit-challenge for existing retailers with amazon

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Marketing Management: Explain benefit-challenge for existing retailers with amazon

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