Explain basic concept of a marketing strategy


Based on what you know about marketing, discuss the following:

• Check your client's Web site to find out if it discusses its business plans for now and in the future. This is often found in a public company's annual report. Private companies sometimes list their business activities under the "About Us" or "Newsroom" tabs on their Web sites.

• Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2-3 sentences.

• Discuss with your colleagues how you think research can help your selected company understand its brand's economic value in the marketplace.

• Add 1 thing that you think your company has not researched well about its bran

• 300-400 words

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