Assignment:
1. Explain the difference between a forecast of market potential and a sales forecast.
2. Suggest a plausible explanation for sales fluctuations for
(a) bicycles,
(b) ice cream,
(c) lawn-mowers,
(d) tennis rackets,
(e) oats,
(f) disposable diapers, and
(g) latex for rubber-based paint.
3. Explain the factor method of forecasting. Illustrate your answer.
4. Based on data in discuss the relative market potential of Reno and Las Vegas,
Nevada, for:
(a) prepared cereals,
(b) automobiles, and
(c) furniture.