Discussion:
For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.
Low-Cost Provider Strategy, broad differentiation strategy, focused low-cost strategy, focused differentiate strategy, best-cost provider strategy
• Swatch watch
• Taco Bell 49 cents tacos
• Southwest Airlines
• Starbucks coffee
• Subaru cars
• Princeton University
• Nordstrom department store
• Rolls-Royce cars
• Wal-Mart
• Red Lobster restaurant