Advertisers are alleging that they have been charged for 'invalid clicks' and 'fraudulent clicks' in violation of the contract. The complaint alleges that technical problems are responsible for the 'invalid clicks', such as unintentional clicks, incomplete clicks, improperly recorded clicks, etc. The Advertisers contended that 'fraudulent clicks' are attributed to competitors clicking on ads to drive up costs. Advertisers sought relief under breach of contract, implied covenant of good faith and fair dealing, unjust enrichment, California's Unfair Competition Law (UCL), and a declaration of the rights and obligations of the parties under the contract".
Perhaps this is an excellent example of capitalism at its best!!!
QUESTION:
Is it illegal to click on competitor sites? What about requesting expensive paper catalogs from one's competition?
Reference:
https://ecommercelaw.typepad.com/ecommerce_law/2010/10/judge-not-entirely-a-friend-to-facebooks-motion-to-dismiss.html.