Question 1. Which of the six basic characteristics of services are likely to have the most influence on the way in-store clinics are marketed?
Question 2. Do you think consumers would use search qualities, experience qualities, or credence qualities to evaluate the in-store medical services? Explain your answer.
Question 3. How do you suggest that in-store clinics like MinuteClinic a Take Care manage the service expectations of the consumers seeking medical attention?