This assignment should be entirely focused on expansion into a new national market. This assignment consist of two parts, a 2500 word paper with citations and references; and an accompanying Power Point Presentation with a minimum of 10 quality academic references.
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Part A: Deliverable Length:
2200-2500 words
You represent a large U.S. corporation that manufactures rubber tires, and you want to begin manufacturing and distribution in another country. Choose a country that you think you would want to start a manufacturing plant in. Answer the following questions about your company and its chosen new market. Organize your paper into four sets of concerns: Chairman, Vice Chairman, Secretary and Treasurer.
Chairman: Research and write on the following issues:
- Discuss the macro environment of the country.
- What is the company strategy there?
- How will you be socially and economically responsible?
- What would be the role of management?
- What is the mode of entry you are going to use, and why?
- You are also thinking of how you are going to implement the rewards program.
- What do you think would motivate the workers?
- How would you design the right culturally appropriate program?
- What kind of leadership would work in this country?
Vice-chairman: Research and write on the following issues:
- What are the political, cultural, environmental, and economicrisksof doing business there?
- If you do decide to do business there, how would you staff the operation?
- What type of concerns would you have?
- What do you need to consider when you recruit, evaluate, train, and deal with labor relations issues?
- How would you select the manager?
- What are some of the issues to consider regarding the expatriate?
- What if it does not work out?
Secretary: Research and write on the following issues:
- What are some of the legal issues you would have to deal with as a company if you decide to expand there?
- What sort of international orientation would you consider?
- What are some of the opportunities and strengths of doing business there?
- What are some of the cross-cultural issues you are going to have to deal with?
- What are some of the protocols and etiquette issues you must incorporate into your business behavior?
- How are you going to deal with management issues such as assertiveness, conflict resolution, and team building?
Treasurer: Research and write on the following issues:
- What are some of the foreign trade issues you will have to deal with?
- What are the determinants to foreign entry there, and how would you enter there?
- You will be embarking on the international negotiation.
- What are the 5 stages of negotiation, and how are you going to prepare for them?
- What cultural differences do you need to be sensitive to in the process?
- What would be some of the political, legal, economic, and ideological issues that may come up?
- How would you manage conflict if it should come up in the negotiations?
- What decision-making process would work better with the different cultures?
Please add your file.
Part B-II: Presentation
Deliverable Length: 10 slides with detailed speaker's notes, plus a cover page and bibliography notes; minimum of 10 references
You should begin considering whether you want to do business in the chosen country. If you decide to proceed, you should then put your presentation together with all of your information you researched, and present it in a positive light to the shareholders.
If not, you should still put a presentation together with all of the information researched above, and discuss why at the end you did not think it was a good idea. If you do not think it will work out there, suggest what other countries might be better for the business.
Your presentation should include a plan for the company's international expansion.