Expanding organic food products based on consumer interest


Assignment:

Create an Outline

REQUIREMENTS:

1. Create a well-developed outline including all paper headings and subheadings.

2. The outline must include at least 3 headings with at least 2 subheadings each.

3. Framework of the paper is well established and detailed.

4. Correct spelling, grammar, punctuation, and current APA format are used.

5. If you are completing this assignment I will recommend doing your best as I would like you to also complete the final 14-page paper.

TOPICS: Must write on ALL 8 topics below:

1. Six Sigma (Product/process improvement) - Though Kroger offers a variety of products and services, they have encountered several products recalled due to food contamination, as a result this damages to company's brand which impacts profits. (Weakness)

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 231

• Kroger Recall Alerts

2. Customer value: Innovativeness (Product expansion/Innovation) - Expanding organic food products based on consumer interest in health and wellness. In addition, expand into the financial market. (Opportunity)

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 11-18

3. Benchmarking - Competitors: SUPERVALU INC., Winn-Dixie Stores, Inc., Whole Foods Market, Inc., Walgreens Boots Alliance, Inc., Tesco PLC, Target Corporation, Costco Wholesale Corporation and Wal-Mart Stores, Inc. (Threat) p. 235

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 231

4. Strategy: Competitiveness - Lacks presence in international markets. Competitors: SUPERVALU INC., Winn-Dixie Stores, Inc., Whole Foods Market, Inc., Walgreens Boots Alliance, Inc., Tesco PLC, Target Corporation, Costco Wholesale Corporation and Wal-Mart Stores, Inc. (Threat)

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 18-32

5. Profitability - Decline in profits which results in heavy debt. This requires more research however a lot of impact may come from product recalls. (Weakness)

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 18-19

6. Supply chain management

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 157-174

7. Process Planning - Kroger has a big issue within the stock market due to spiked prices last year. A recent case is pricing shifts in the meat category resulting in customers to seeking more affordable routes. (Weakness)

• Meredith, J., & Shafer, S. (2016). Operations and Supply Chain Management for MBAs (6th ed.). Hoboken, NJ: JW Wiley p. 68-96

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Operation Management: Expanding organic food products based on consumer interest
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