Expanding beyond the domestic market
Problem: I am having a hard time explaining why so many companies are choosing to expand internationally? Also, are there advantages of expanding beyond the domestic market?
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Problem: Customer satisfaction can best be achieved by following defensive marketing practices. Do you agree or disagree and why?
What does Disney do best to connect with its core consumers and what are the risks and benefits of expanding the Disney brand in new ways?
The Coca-Cola Company uses an EVA approach to performance measure what it calls economic profit. Go to Coca-Cola's website (http://us.coca-cola.com) and view the 2007 Annual Report on Form 10-K
Elements under considered are sustainability of the market, assessing the international market culture, pricing strategies to utilize and inherent business and legal risk factors.
Should research always cover both categories and research orientations (quantitative and qualitative) to assure balance of decisions in marketing?
In your analysis, be sure to discuss the types of coupons you would offer to your mobile customers along with all of the potential risks and benefits.
There have been quite a few social changes in the U.S. in the last decade, including the changing roles and lifestyles of women and changing of family structure. What impacts have these changes, and others, had on marketing fieldwork?
Discuss this product or service in terms of its current target market demographics using US census data.
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