Executive summary in order for a company product to, Marketing Management

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Executive summary in order for a company product to

Executive Summary In order for a company product to successfully penetrate the targeted market effectively, it requires that there is an appropriate entry mode chosen. The Coda Automotive Product entry into the international market began in the year 2006 after its establishment in 2000.The company mainly specializes in the production of electric cars and it is located in Southern California.

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