Assignment:
Please draft an Executive Summary for a Toilet paper, Serviette, and napkin Products that are ready to 'go to market'
• Demographic is Nigeria, a developing country with a population of about 200 million and demand of about 900,000,000 toilet rolls per annum. Production capacity is about 65%, hence a shortfall in supply.
• Raw materials are presently being imported but Dumo rolls has plans to integrate backwards and commence planting of trees for raw materials.
• Initial capital investment would be $500,000 which will increase 2 years later due to diversification into sister products
• Future expansion would be into soft and perfumed toilet papers, table, paper towels, handkerchief, facial tissue and cleansing tissue. Presently, these products have about 10% production in-country, backed by importation of finished product, hence a great opportunity exists in this area for expansion
Key components to be included in the summary are:
1. Compelling Statement: The most compelling statement of why you have a big idea.
2. The Problem: Establish your value proposition, the big, important problem (current or emerging) that you are going to solve, or opportunity you are going to exploit.
3. The Solution: State concretely what you have, or what you do, that solves the problem identified.
4. The Opportunity: The basic market segmentation, size, growth how many dollars, how fast the growth, and what is driving the segment. Targeting a meaningful percentage of a smaller, well-defined, growing market is preferred to claiming a microscopic percentage of a huge, matured market.
5. Your Competitive Advantage: state clearly, your unique benefits and advantages.
6. The Model: How would revenue be generated and how would you be evaluated- customers, licenses, units, revenues, margin. What target levels will you reach within three to five years
7. The Team: Why is your team uniquely qualified to win. Not a short form of each founder's resume but an explanation of why the background of each team member fits. State brand name companies your team has worked for.
8 Funding: The minimum amount of equity required before the next major milestone. Timing and amount of additional capital required, if any, should.