Executive summary- paradise cookware what is the name of, Marketing Management

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Executive summary- paradise cookware what is the name of

Executive Summary- Paradise Cookware

Your Executive Summary should also contain the following, and then you will have Criteria 1 complete:

What is the name of your company?

What product is your plan written about?

Who is (are) your market segment(s)?

Where is your target market(s)?

What are the company strengths, weaknesses, opportunities, and threats?

Show me your logo; tell me your slogan.

What is your positioning statement?

What is your differentiator from your competition?

What will your IMC look like?

How will you implement your plan the first 30 days, 60 days, 90 days?

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Marketing Management: Executive summary- paradise cookware what is the name of

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