Execute effective marketing strategy for competitors
Problem:
How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
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Marketing metrics are usually used to determine effectiveness of marketing efforts.
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How does the type of buyer or consumer impact marketing strategy? Are there characteristics of buyers and factors that influence their purchasing decision.
Discuss ways that you plan to apply what you learned in this course and instructional methods in your current or future position.
Identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
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Factors Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Strategy) is based on IFAS and EFAS tables
The president that you're reporting to is a holdover from before the acquisition. He has some vested interest in the previous strategy, such as it is.
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