Execute effective marketing strategy for competitors
Problem:
How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
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Marketing metrics are usually used to determine effectiveness of marketing efforts.
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Identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to to these competitors?
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The president that you're reporting to is a holdover from before the acquisition. He has some vested interest in the previous strategy, such as it is.
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