Assignment:
1. Explain why a firm may want to pursue a marker penetration opportunity before pursuing one involving product development or diversification.
2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities.
3. Give an example of a foreign-made product (other than an automobile) chat you personally have purchased. Give some reasons why you purchased that product. Do you think that there was a good opportunity for a domestic firm to get your business? Explain why or why not.