Examples include new products for current markets


Problem

Compose a proposal. You should include:

The industry and market you would like to research
A specific company you would like to focus on

• Types of strategic changes needed to grow based on the current environment. Examples include new products for current markets; new markets for current products; more current products to current markets (market penetration); new products for new markets.

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Marketing Management: Examples include new products for current markets
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