Example of a major marketing-advertising failure


Problem: Conduct independent research on the Internet to find an example of a major marketing/advertising failure. In the format of a case study to be contributed to a textbook on marketing, describe the failure and list and analyze reasons given for it. Add your own hypotheses for additional reasons for the failure based on your initial understanding of consumer behavior and the concepts from the textbook readings and other research

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Marketing Management: Example of a major marketing-advertising failure
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