Assignment Task:
Review: Vida-a-gogo E-Scooter:Live Groovy. Ride in Style
Q1. Describe this chosen product and current market conditions in Australia by examining relevant business trends, competitors, and customer needs (research evidence is expected to help support the discussion);
Q2. Analyse the current marketing environment in Australia, including relevant marketing strategies and innovative marketing approaches (e.g., digital and social media), and assess how this may affect consumer purchasing (research evidence is expected to help support the discussion); and
Q3. Conduct strengths, weaknesses, opportunities, and threats (SWOT) analysis for the new product.
Q4. Use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.