Final Exam contains following 3 practical exercises from internet.
1. Examine the entry strategies of GM, Polaroid, and Gillett in the China market. What differences do you find, and how do you explain these differences?
Related Links
GM (https://www.gm.com)
Polaroid (https://www.polaroid.com/)
Gillette (https://www.gillette.com)
China Online (https://www.chinaonline.com)
China Exporter Online (https://www.china-exporter.net/)
2. Examine the new product development concepts of toy manufactures. How should the product strategies be managed within a global scale?
Related Links
LEGO Company (https://www.lego.com/)
ToySource B2B Toy Marketplace (https://www.toysource.com/)
3. How are the leading pharmaceutical firms handling their R&D; worldwide?
Related Links
Pfizer Inc. (https://www.pfizer.com/main.html)
Pharmacia Corporation (https://www.pharmacia.com/)
Johnson and Johnson (https://www.jnj.com/home.html)
Pharmaceutical Online (https://www.pharmaceuticalonline.com/)