Discussion Post: "Purchasing Options and Customer Satisfaction"
a) Watch the video titled "Bass Pro Shops: Maximizing the In-Store Experience". Examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build market strategies.
b) Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post-purchase dissonance among brand-loyal consumers.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.