Assignment: Innovative Business Case
Developing innovative new products and services is expensive, time consuming, and extremely risky. Most studies have indicated that the majority of development projects fail. Firms need to make difficult choices about which projects are worth the investment and which of those projects are pursued with a rigorous and well-thought-out development process.
Outline an innovation project by creating a 750 to 1,050 words business case.
o Identify a company of your choice and an idea for an innovative design project that it can develop.
o Identify why the organization is in a good position to be developing the new product or service.
o Analyze how the new product or service fits with the company's current strategic plan.
o Examine the innovations that give competitive advantage to your chosen company and whether this innovation is disruptive/revolutionary or evolutionary.
o Examine the methods best used to choose this project and the process that will be followed to develop this idea within the company.
o Develop a timeline that outlines the steps to develop this innovation.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.