PPT Assignment
Review the "Guerrilla Marketing Campaign" from Coca-Cola.
Prepare a 12 to 15 slide Microsoft PowerPoint presentation with speaker notes and include the following:
o Watch the guerrilla marketing campaign videos. Provide an overview and why it is an effective strategy in getting market exposure.
o Examine the list of characteristics of guerrilla marketing. Which characteristics would apply to the Coca-Cola guerrilla marketing campaign? Why? Which would not apply? Why not?
o Examine Coca-Cola's Instagram and Pinterest pages. What is available on the sites? Does it integrate well with the guerrilla marketing campaign? Why or why not?
o What information is on the YouTube channel for Coca-Cola? Why is it there?
o Based on all of the material you have viewed, what message is being conveyed by Coca-Cola?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.