Assignment:
1) Component 1: Written Marketing Sustainability Analysis
Choose one of the five (7) vehicle manufacturing organisations below:
- Tesla
- Ford Motor Company
- General Motors
- Honda Motor Company
- Oshkosh
- Tata Motors
- Toyota
Background to the case: Examine the local and international marketing strategies for the company you have chosen.
Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing.
Explanation of the case and synthesis with the theory: In no less than 500 words per student explain where the company you have identified is or is not following these principles.
Analysis of the situation: Include written comment on the success, or otherwise, of this strategy.
2) Component 2: In-Class Presentation
You will present your paper in-class that will explain the following:
1) Explanation of the theory: The concept of sustainable marketing
2) Reference to the body of knowledge: The significant academic literature surrounding sustainable marketing
3) Explanation of the case and synthesis with the theory: The relevance of sustainable marketing to your chosen organisation
4) Analysis of the situation: Evidence of the success or failure of sustainable marketing for your chosen organisation.