Discussion Post: Generic Strategies
Discuss about Adidas company and what you believe to be their competitive strategy using the features of the 5 generic strategies:-The five generic competitive strategies you will learn about this week include: (a) Broad Low-Cost, (b) Focused Low-Cost, (c) Broad Differentiation, (d) Focused Differentiation, and (e) Best-Cost.
1. Describe how resources and capabilities are critical to competitive advantage.
2. Examine the five generic strategies.
3. Demonstrate an understanding of key strategic terminology.
What generic strategy is Adidas using? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework.
Additionally, choose a rival company and describe what generic strategy they are using. (should discuss about a rival company with company information and their generic strategies being used. For generic strategies list refer to the above 5 listed.)
What strategy might Adidas use to improve their competitive sustainability? Explain why?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.