1. Is it possible for organisations to follow both prescriptive and emergent strategies or do they need to choose?
2. Examine the criticisms of prescriptive strategies in Section 2.1 and those of emergent strategies in Section 2.2 . To what extent, if at all, do you agree with them? Why?
3. Consider the four emergent approaches to strategy outlined in Section 2.4 . Which would you judge most closely described the route taken by Cereal Partners in Case 2.1 ? What conclusions do you draw from this about the viability of Cereal Partners' approach?
Text Book: Corporate Strategy By Lynch.