Examine overall manner in which an enterprise could exploit


Discussion Post: Competitive Advantage

Per the textbook, technology is a key driver of change and an important source of competitive advantage in business environments.

Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Examine overall manner in which an enterprise could exploit
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