Assignment:
• Examine key methods of marketing for retailing that will target all customers without exclusion. Select one of these methods and apply it to a retail business in which you are interested. Provide justification for your selection.
• From the second e-Activity, examine the fundamental reasons why Build-A-Bear is successful at using technology and nontraditional forms of retailing to increase its image and therefore increase sales. Select another retail area, and propose two ways that you could apply Build-A-Bear's practices to that area.