Examine how social media marketing can add value to this, Operation Management

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Examine how social media marketing can add value to this

Top U up Inc. Is a newly established mobile phone company launching in the Irish market in September 2016. They have identified social media as a potential route to success. The company will be very much grounded in the youth market (15-24 yr olds) and have identified Social Media marketing as a key revenue driver.

Examine how Social Media marketing can add value to this business? What tactics should they use to ensure success?

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