Marketing for Health Care - Overview of Health Care Marketing
Write a 700- to 1,050-word reflection essay on current health care marketing techniques.
Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include, but are not limited to, advertising trends in pharmaceutical marketing, promotion of specialized clinics and hospitals, public relations events related to health care, or sales promotions of health care products or services.
Address the following points in your essay.
1. What is your opinion on current health care marketing techniques and trends?
2. Do you feel current marketing techniques are affecting consumer trends? If so, how?
3. Do you see any positive or negative impacts on health care workers due to current marketing techniques and trends?