Problem
Pick three tools from the following tools and explain how market-oriented firms utilize these tools to understand the competition and customer behavior.
i. As products, a celebrity might be considered a brand. Examine a celebrity brand and provide details about the elements of the celebrity brand that you chose.
ii. Debranding is a popular trend among brands. What is the primary motivation behind debranding?
iii. Examine a firm that rebrands itself. What did make them apply the rebranding strategy?