Evolution of techniques in long range business planning, Business Law and Ethics

Evolution of techniques in long range business planning

Assignment:

QUESTION

Within the context of scenario planning, using your organisation as a suitable case, write brief notes about the following:

(a) defining scope or context,

(b) database construction,

(d) choosing strategic options.

In making your brief comments, you may utilise the following articles:

Phelps, R., Chan, C., Kapsalis, S.C., 2001. Does scenario planning affect performance? Two exploratory studies. Journal of Business Research, Vol 51, 223-232.

Bradfield, R., Wright, G., Burt, G., Cairns, G., van der Heijden, K. 2005. The origins and evolution of scenario techniques in long range business planning. Futures, Vol 37, 795 - 812

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