Discussion:
1) Identifying who makes up the baby boomer generation. Please research and post statistics about the baby boomer generation.
2) Let's start by reviewing the financial picture of the long-term care (LTC) industry. Who are the main payers? What are some of the main financial challenges that the industry is facing?
3) Do the Internet and international e-commerce change the choice of using a transnational strategy that has historically been successful for firms expanding globally? Would it make a difference if a firm relied heavily on traditional business channels versus just e-commerce?
4) From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?
Reread the Management Focus, "Evolution of Strategy at Procter & Gamble," and then response the following questions:
a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?
b. Why do you think this strategy became less viable in the 1990s?
c. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?