Evolution of marketing as a discipline, Marketing Management

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Evolution of marketing as a discipline

Problem 1: The Article: Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Refers to triggers for investment oriented approach in marketing. What are these triggers? Which one is more important?

Problem 2: Based on what you have learned from reading this article, how do you think marketing thought and practice will evolve in the future? Why?

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Marketing Management: Evolution of marketing as a discipline

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Marketing Management: Evolution of marketing as a discipline

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