Question: The Buyer
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store).
Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.
Content Knowledge: Understanding
Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.
Content Knowledge: Understanding
Communicates an understanding of how to describe the product and explain the internal and external sources.
Content Knowledge: Understanding
Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.
Content Knowledge: Application Component 1
Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.
Content Knowledge: Application Component 2
Communicates the ability to evaluate post-purchase evaluation.
Remember, the five stages are as follows:
1. Problem recognition
2. Search and determination of alternatives
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase evaluation
Write a 6-8-page report in Word format. Apply APA standards to citation of sources.
By Monday, June 26, 2017