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Even with the low ratings for the believability of

Endorsements, Brought to You by Lindsay Lohan

Even with the low ratings for the believability of celebrity endorsers, advertisers still use them to influence consumers. Knowing this, please answer the following:

Why are celebrities used in advertisements?
Link us to one example of a "good" celebrity endorsement/product match. Explain what makes it good.
Link us to one example of a "bad" celebrity endorsement/product match. Explain what makes it bad.
Should celebrities continue to be used in advertisements? Take a position (either "yes" or "no") and then very thoughtfully explain your answer.
Share a time that you or someone that you know has been influenced by a celebrity endorsement.

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Marketing Management: Even with the low ratings for the believability of

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