Problem:
Grewal, D., Baker, J., Levy, M., & Voss, G. (2003) 'The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores', Journal of Retailing, 79 (4) p. 259, ScienceDirect [Online]. DOI: 10.1016/j.jretai.2003.09.006
After you have read the article, complete the following assignment:
Present a written analysis of the argument offered in the journal article with regard to the relative importance of wait expectations and store atmosphere evaluations on patronage intentions. Analyse these findings and relate them to your own experiences with retail shopping. Do you agree with these findings and why? Explain your answer with practical examples where possible. You are especially encouraged to include references which you may find in searching contemporary sources and the online library in support of your analysis.