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Evaluation of the importance of intellectual property

Leadership and Innovation in ETISALAT Company

This paper presents an analysis of innovation at a United Arab Emirates based Telecommunication Company called ETISALAT. The paper explores sources and the processes of company's innovation as well as the design of innovative processes while evaluating theories on factors that are required to facilitate innovation in an organization and the benefits of intellectual property in promoting innovation. The following elements are discussed in detail:

1. Company History

2. Sources and Process of Innovation in ETISALAT

3. Opportunity to Leverage Leadership and Innovation in ETISALAT

4. Evaluation of the Importance of Intellectual Property

5. Designing Process of Innovation

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