Strategic Management Assignment- Case Analysis
Instructions:
• Read the attached case "MMICC 2014 Case"
• Form a group of 4 people and Carry out a PowerPoint Presentation (not more than 15 minutes) 20 marks
The Assignment should cover the following points:
1. Brief Overview (Describe the Company and Identify the Industry)
2. Situation Analysis (SWOT/PESTLE/Porter's Five Forces/4P's)
3. Key Issues (Symptoms/Problems)
4. Alternatives (A set of strategic alternatives that have a potential to solve the problem)
5. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)
6. Recommendation
7. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)
8. Risk and Mitigation (List all the challenges that would prevent the company from successfully implementing the proposed solution/List risk mitigation strategies for every challenge)