Evaluation and Control of Maternity Sports Tops
working on product developing new "Maternity sports tops" I'm doing this as a company Adidas that is already established and licensed to sell. this a group work my part is number7 which will be in the "Marketing Plan Outline" file and i will post it in here as well. please check on that i upload and let me know if yo have any Q. my part is:7.Evaluation and Control a. Formal controls b. Informal controls c. Implementation schedule and timeline d. Marketing audit
last time i did it here for the outline and here what you guys send to me:
VII. Evaluation and Control
A. Formal controls
1. Formal controls entail the process, input and output controls that will be put in place to achieve the goal of the organization. The
company will get finances from reliable sources, perform constant research and development, and put in place a formal human resource
department. Through this, the business will be in a position to leverage its activities and meet the demands of the market. Cognizant
of the fact that the human resources cannot function without proper briefing of the goals and the mission of the company, the management will conduct training and development of the employees. The training will cover areas such as compensation strategies, the mode of communication, which will be utilized in the business, and the chain of command that will be followed. A comprehensive product appraisal will be done to determine the reception of the products in the market.
B. Informal controls
1. Observation and interviews will be used in this process. This control technique will be used to define the efficiency of training and
development of employees. Some of the attributes that will be looked into include cultural changes, social control, and self-control of the employees. The change in these attributes will determine whether the marketing plan was a success or not.
C. Implementation schedule and timeline
1. This is the general plan of time during the entire marketing process. The schedule will cover the time taken for value addition of
the products, the time taken in pricing, distribution and marketing communication. The product activities, as well as, the IMC activities
will take the longest time, as they are the most critical activities in the chain.
D. Marketing audit
1. Marketing audit entails the monitoring of activities to ascertain that they met the goals of the organization. The organization will
ensure that a longer time is given to marketing of the product to be able to reach to a wider area. Internal, as well as, external audits will be conducted. Experts within the organization, who have a proven knowledge in auditing, will do the internal audit. Qualified and
certified auditors will do external auditing. The auditing process will determine whether the marketing process was a success or not, and will suggest the necessary measures so as not to fail again.
Attachment:- plan_group_project_instructions.rar