Assignment:
Please respond to the following: Understanding Customer Wants, Needs, PEST Analysis, & Michael Porter's Five Forces Model
• Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.
• Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar.
• Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.
• Appraise the value and importance of Michael Porter's Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter's Five Forces Model that apply within a health care organization with which you are familiar.
Economic Evaluation of Health and value Judgment and Evaluation" Please respond to the following:
• Evaluate the efficacy of major types of health clinical outcomes one can use in economic evaluation analysis. Provide at least one (1) example to support your response concerning clinical outcomes (e.g., infant mortality, average longevity, leading chronic disease, etc.) that one can use in order to conduct economic evaluation.
• From the e-Activity, compare and contrast alternative healthcare delivery arrangements in terms of their efficiency. Determine the primary ways in which an established market for health insurance can be efficient, especially when individuals carry less than adequate medical insurance coverage. Provide a rationale for your response.