Evaluating pieces of direct mail


Assignment:

Evaluate two or three pieces of direct mail you received recently. Which items caught your attention and perhaps made you save the mailing? Which items did you toss in the trash without even opening or considering beyond an initial glance? Why?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Evaluating pieces of direct mail
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