Activity Instructions
This discussion will help you further your knowledge of strategic development by:
Evaluating environmental and industry influences that create strategic opportunities or issues.
Using theories and models of strategy to increase knowledge of an organization's strategic position and direction.
After reading Chapter 2 in Foundations of Strategy, use the PEST and Porter 5-Forces Model to identify environmental and industry influences that should be a concern or present an opportunity to Virgin Galactic. Provide a rationale for your response.